We, Asians, would always avoid the topic of death and legacy planning as it would deem to bring bad luck to the family. Hence, when the inevitable came, the family members are the ones that experience all the chaotic arrangements. That’s why Bereev is here to help people in their legacy planning.

How Bereev Started

Founder & CEO, Izumi Inoue, lost both of her grandparents in 2016 & 2017 respectively. The passing of Izumi’s late grandmother was a chaotic experience, it was the first death so close to home and when it happened, no one from the family knew what to do. In the week that followed, many difficult decisions had to be made. Decisions the grieving family was in no place to make and that caused disagreements and conflicts to arise within the family.

A year later, Izumi had to bid goodbye to her grandfather. This time things were vastly different. Izumi’s late grandfather was diagnosed with stage 4 parotid cancer and he refused to receive any treatment. All he wanted was to spend his remaining days at home with his family. In his final days, he had very open and honest conversations about his last wishes, cleaned out his room and made all the necessary arrangements. When his time came, the experience was entirely different. It felt like a very smooth transition and the family could finally process their own feelings and properly grieve their loss.

“So it dawned on me, what if everyone were to plan in advance just like how my late-grandfather did? There should be a simple, guided and affordable platform out there to help us plan for something none of us can avoid.”

While many people still do things the old-school way – writing a will or getting insured. There are too many fragmentations in the whole process and involving too many parties and procedures. That’s where Bereev jumps in and act as the glue that holds the entire plan together.

Bereev

Bereev is currently in beta phase and is only available on the web (laptop or desktop). Upon its official launch, Bereev will run on the freemium model where users can choose to sign up for a free account or upgrade to a premium subscription called Bereev+. With Bereev, users can:

• Plan for their eldercare preference and departure
• Securely manage important documents and information (i.e.: will, insurance policy, medical records and etc.)
• Leave behind last words and messages
• Involve loved ones in planning progress

On top of this, user security and privacy is Bereev’s number 1 priority. Hence the entire platform is utilising AES-256 encryption. This means that nobody will be able to view your information, not even the internal team. There will also be additional security measures such as two-factor authentication and regular security audits. Their security auditing team is led by Bereev’s leading security expert (ex-security specialist for Royal Bank of Scotland, CitiBank and Standard Chartered). To learn more about how Bereev is protecting our users’ data and files, go to https://bereev.com/security

Launching

The official launch of Bereev will take place in mid-April 2018. Users can now sign up for the beta program where the company is offering 1,000 FREE 1-year premium subscription (Bereev+) for users to explore the platform and provide their honest feedback. Head over to https://bereev.com to claim your FREE 1-year premium subscription.