The Canon Speedlite 470EX-AI, which received the “Best Photo Innovation” award from the Technical Image Press Association Awards 2018 (TIPA), is the first flash in the world that utilizes auto-intelligent (AI) bounce technology designed to meet the versatile needs of new and advanced users for flash photography.

Bounce flash photography, a technique where the flash is directed away from the subject and bounced against a wall or ceiling to create natural brightness in photos, is commonly used to capture a subject with soft and natural lighting. Equipped with sensors and motors, the CanonSpeedlite 470EX-AI is able to detect how far the subject is away from the flash and automatically adjusts the flash to provide users with the optimum bounce angle and the perfect lighting effortlessly.

The flash has two modes: full-auto and semi-auto. Full-auto is suitable for those who are new to the art of flash photography as it can adjust itself for the optimum bounce angle according to the photographer’s subject.  While the semi-auto mode gives flexibility for users to adjust the flash angle to customise their preferences for the type of brightness they want to achieve in a photo. The Speedlite 470EX-AI will remember this and return to the original angle to achieve the same light regardless of portrait or landscape camera orientation.

With a guide number of 47, the Speedlite 470EX-AI is considerably powerful in lighting up subjects and the settings they are in. Combined with a flash coverage from 14mm to 105mm, it is capable of accommodating a variety of scenes of different distances and angles.

CANON Speedlite 470EX-AI Technical Specs & Price

Canon’s Speedlite 470EX-AI flash is now available nationwide at Canon Image Square stores and authorized Canon dealers.