Fitbit announces the Fitbit Charge 3, the latest evolution of their ever popular Charge series. Charge 3 features a premium swim-proof design with a touchscreen display, 15+ goal-based exercise modes, essential smart features to stay connected to what matters most, up to 7 days battery life, and Fitbit’s most advanced sensor and algorithm technology in a tracker.

Fitbit Charge 3

Premium design, intelligently crafted

The Charge 3 is crafted from aerospace grade aluminium and Corning Gorilla Glass 3 display for a slimmer, modern silhouette and increased durability. The touchscreen display is nearly 40 per cent larger and brighter than its predecessor.

Fitbit Charge 3 is the first wearable with an inductive button, which includes new patent-pending
technology that provides a swim-proof design and increased space in the device to add more sensors plus a larger battery with up to 7 days of use. The induction button offers effortless interaction while maintaining the performance.

The interactive software experience was redesigned to engage and motivate users to reach their goals each day. The high-resolution touchscreen display showcases crisp, grayscale graphics with new animations and graphics which help you celebrate milestones and stay focused on hitting your next goal.

Superior health & fitness experience

Charge 3 also delivers advanced health and fitness features found on a Fitbit tracker to date. With more than nine trillion minutes of heart rate data tracked, Fitbit has enhanced its 24/7 PurePulse heart rate technology for even greater accuracy during exercise compared to Charge 2, and provides a better measure of calorie burn and resting heart rate to optimize workouts and uncover health trends. The addition of a relative SpO2 sensor – a first for a Fitbit tracker – adds the potential to estimate relative blood oxygen levels and help track new health indicators, like sleep apnea.

Additional health and fitness features include:

• Goal-based exercise modes: Choose from 15+ exercise modes like biking, swim, run, weights and yoga; set a goal for calories burned, distance or duration, and see real-time stats, progress and celebrations on the device when you reach your goal.
• Water-resistant to 50M: Wear in the shower, rain pool or ocean. See real-time duration on your wrist with Swim Mode, or use SmartTrack to see laps and pace in the Fitbit app post-swim.
• Go the distance: Stay motivated with Connected GPS from your phone for real-time pace and
  distance on the device and Run Detect will auto pause and auto stop (coming soon).
• Female health tracking: Gain a deeper understanding of your menstrual cycle by using the Fitbit app to log your period and ovulation (coming soon), record symptoms and compare cycle trends over time. With all your health and fitness stats in one place, you can better manage your health; easily see where you are in your cycle on in the on-device dashboard.
• Information at a glance: Easily navigate the new personalized, on-device dashboard to see daily activity stats and health metrics like female health tracking, hydration, sleep and weight (coming soon).
• Personalized insights: Know yourself to improve your health with new dynamic insights about your activity, heart rate, nutrition and sleep to help you reach your goals with positive reinforcement and tips to course correct when needed (coming soon in the Fitbit app).
• Social motivation: Connect to one of the largest health and fitness social networks in the world with more than 25 million active users for added motivation to reach your goals when you engage with friends, family and others through Feed, Groups and Challenges in the Fitbit app.v
• 24/7 guidance and motivation: Stay on top of all your daily activity and get a more complete picture of your overall health with features like automatic exercise recognition, Reminders to Move, Relax guided breathing, sleep tracking with Sleep Stages and Sleep Insights, and more.

Advancements in Sleep Tracking & Analysis

Fitbit helps millions of users better understand their sleep patterns and the lifestyle habits that can impact them. Fitbit started tracking sleep in 2009 and has built one of the largest databases of sleep over the past seven years with more than 7.5 billion nights tracked.vi Fitbit also introduced Sleep Stages & Sleep Insights based on heart rate variability to give you an even more in-depth understanding of sleep quality.

Fitbit continues to make advancements in sleep and is announcing a new Sleep Score beta from Fitbit Labs that will be available to Fitbit users later this year. Using key metrics tracked by any Fitbit device with its advanced 24/7 PurePulse heart rate tracking, Sleep Score will provide a nightly score to help give you a more complete picture of your overall sleep quality and what factors affect it.

In addition, for devices with a relative SpO2 sensor, including Charge 3, Fitbit Ionic and Fitbit Versa, Fitbit will test alerting users to breathing disruptions, which can be indicators of health issues such as allergies, asthma or sleep apnea.

Separately, Fitbit will continue to collect clinical data to test and develop FDA grade systems for health conditions such as sleep apnea and atrial fibrillation. Fitbit is one of nine companies in the FDA’s digital health software precertification pilot program, which is designed to streamline the approval process for software as a medical device.

Stay connected with the right mix of smart features

Along with its advanced health and fitness features, Charge 3 is Fitbit’s smartest tracker yet, offering the best smart features to stay connected to what matters most without overwhelming you with technology or distractions you don’t want or need.

• Expanded notifications and quick replies: Easily customize and view call, calendar, text and
  smartphone apps notifications (like Facebook and Uber), plus accept or reject calls, and respond on the go with pre-populated or custom quick replies for Android users.
• Essential apps: Make the most of your day with top-requested convenience apps like Alarms, Timer and Weather; plus Fitbit Leaderboard and Calendar coming soon with future updates.
• Popular brand apps: A select number of popular brand apps will be added to the device in the future, similar to those offered on Ionic and Versa.
• Easy and secure payments: Leave your wallet at home and use your device to make easy and secure payments with Fitbit Pay contactless payments; supported by more than 100 financial institutions in 18 countries.
• Broad compatibility: Compatible across most Android and iOS devices, with Windows coming soon, so you can choose the wearable you want, regardless of your phone.

Accessories, Pricing & Availability

Customize your Charge 3 day and night with a redesigned, easier-than-ever band attach and a range of accessory options. These feature premium materials like refined polygonal-textured and stain-resistant classic bands, breathable perforated silicone sports bands, fashionable woven bands and premium Horween hand-crafted leather bands.

Charge 3 Special Edition with an exclusive, white silicone ports band with a graphite aluminium case or lavender woven band with a rose gold aluminium case and offers two looks in one with the inclusion of a black Classic accessory band in the box.

Charge 3 will be available for RM758 in black with a graphite aluminium case or blue-grey with a rose gold aluminium case; accessories range from RM120 – RM220. Fitbit Charge 3 Special Edition will be available for RM868. Charge 3 will be available in stores in the Americas and EMEA beginning October 2018 and in the Asia Pacific starting November 2018.