Hannover Messe 2024 industrial trade fair channels businesses and partners around the world to come together and build a sustainable industry
3 min read
The yearly world-class industrial trade fair Hannover Messe is back for 2024 and we had a chance to talk to the organizers and representatives who are behind one of the longest-running exhibitions in history.
For context, Hannover Messe originated in 1947 as an economic initiative for post-war Germany, proving highly successful in fostering industrial collaboration by introducing advanced equipment, primarily mechanical at that time, into the country.
Since then, thanks to the boom of semiconductor-based technology and globalization bringing everyone around the world together, the fair is now a global sensation for professionals and leading players of various sectors to come and discover opportunities and potential partnerships.
One of the highlights of the event is the prestigious ‘Hermes Award,’ bestowed upon the most innovative use of technology premiered at the fair and ready for the market. It stands as a globally recognized accolade in the R&D industry.
At the roundtable, we explored this year’s main theme which is sustainable industry and development covering the top players down to the SMEs as environment protection and climate change issues are basically everyone’s problem and need to be solved together.
The emergence of transformative technologies like generative AI and associated concerns, including privacy, legality, and technical management, will be prominently featured in various forums at the trade fair.
We also got some nice insights about Norway, the proud Partner Country of Hannover Messe 2024. The idea and process of becoming a Partner Country is somehow akin to becoming the hosting country of a global event like the Olympics – there are many aspects to factor in such as the scale of specific industries, geological advantages, political support, and stances in various topics and themes, and more.
Positioning itself as a country powered by nature, Norway has seen the rise of technological breakthroughs fueled by abundant resources. Notably, the oversupply of electrical energy from hydroelectric plans has led to investments in hydrogen gas production through the separation of H2O molecules.
As for why they are stopping by Malaysia, one of their aims is to cordially invite everyone in the industry to participate in the fair as an attendee because the local market has the potential to be great yet is not sufficient in being exposed to cutting-edge technologies a.k.a what the rest of the world is doing.
Local figures and representatives have collaborated to discuss details of the fair and share thoughts on Malaysia’s current state, along with speculation about the possibility of being selected as a Partner Country in the future, given that Indonesia stands as the sole Southeast Asian country selected, let alone multiple times.
For more information about Hannover Messe and Norway’s role in the fair, follow the links below.
