Hisense showcases new “Scenario-driven Glory of Win-win” mission to deliver better value and experience

Hisense’s recent public appearance at the 2024 ASEAN Customer Conference in Bangkok, Thailand, has revealed some interesting announcements under the theme of “The Scenario-driven Glory of Win-win”.

Hosting nearly 400 representatives from various SEA countries, Hisense new strategic vision is based on continued focus on the user by placing them as the center of the experience across all products in the form of 6 major upgrades.

One of them showcased directly at the venue is the AI-powered ULED TVs with exceptional and next-gen worthy visual experience. Home appliances involving air such as air purifiers and air conds will further prioritize user health and well-being that relates to points like air quality and freshness.

The brand is also trying a new “scenario-based” approach in terms of designing their product so that when they release them, customers will be enticed to go for the full stack of appliances combo rather than just a single unit so they can form a seamless integration and smarter lifestyle down the line.

Hisense is also continuing its year effort of supporting the sports sector not only as the sponsor of UEFA Euro 2024 but also elevating its CSR initiatives by donating soccer equipment and potentially financial support for fellow soccer players in the SEA region.