Hisense is the official partner of the UEFA Nations League Finals 2023
Hisense has announced its official partnership with the UEFA Nations League Finals (UNLF) 2023, marking the third time the company has partnered with the tournament. This collaboration follows strong sales figures, indicating the success of Hisense’s sports marketing strategy.
As part of the agreement, the giant screens in the stadium will be branded with Hisense’s logo, providing valuable exposure during pitch-side activities and press conferences. The company will also sponsor the tournament’s Skill of the Day content series, showcasing notable moments of individual brilliance during the Finals.
During the UNLF, Hisense will also launch a campaign called “Way to Glory” to promote its ULED TV series, Laser TVs, refrigerator range, and air-conditioners. This partnership comes at a time of significant international growth for Hisense, with notable increases in TV and washing machine sales in Europe attributed to the company’s involvement in the world of sport.
By leveraging sports marketing, Hisense aims to build strong relationships with consumers and partners. Partnering with high-profile global sports properties not only gives the company visibility during highly-watched cultural events but also highlights its commitment to becoming a world-class global brand.
