Hisense Named First Official Partner of the New FIFA Club World Cup™

FIFA announced a major partnership with Hisense, making them the first Official Partner of the revamped FIFA Club World Cup™. This exciting development marks a new chapter in the successful relationship between the two organizations and sets the stage for a series of upcoming announcements about the most inclusive global club football competition ever.

The partnership was officially launched at a special event in Shanghai, attended by key figures from both sides: FIFA President Gianni Infantino, FIFA Secretary General Mattias Grafström, and Hisense Group Chairman Jia Shaoqian.

Why the Partnership Matters

This collaboration holds significant value for both parties. As a leading global consumer electronics and home appliance brand, Hisense seeks to solidify its position as a world-class enterprise by associating itself with top-tier sporting events like the new FIFA Club World Cup™. By becoming an official partner, Hisense advances its sports marketing strategy and accelerates its global expansion efforts.

For FIFA, Hisense’s involvement brings not only financial backing but also technological expertise. FIFA President Infantino highlighted this aspect, stating, “Hisense’s commitment to innovation and technology aligns with our vision for this tournament… This partnership will offer fans unique ways to engage with the tournament… while laying a technological and innovation-led foundation for the FIFA Club World Cup to flourish.”

A History of Collaboration

This partnership isn’t new territory for Hisense. They became the first Chinese-headquartered consumer electronics company to sponsor the FIFA World Cup™ back in 2017. Their commitment to the FIFA Club World Cup™ further strengthens their role as a visionary partner dedicated to bringing fans closer to the beautiful game.

What Fans Can Expect

The collaboration promises to enhance the fan experience through innovative technology. Hisense, known for their pioneering AI televisions, will showcase their latest AI TV series throughout the tournament. This, combined with their industry-leading TVs displayed in key areas like the video operation room and pitchside screens, promises a cutting-edge viewing experience.

A Global Spectacle

The new FIFA Club World Cup™ will be held every four years, uniting the top 32 clubs from across the globe. The inaugural edition kicks off on June 15th, 2025, in Miami, culminating in the crowning of the first true global club champions in New York/New Jersey on July 13th, 2025. This revamped tournament promises to be a landmark event for club football, redefining how fans around the world experience the sport.

For more information, visit the official FIFA Club World Cup™ website: https://www.fifa.com/en/tournaments/mens/club-world-cup/usa-2025