Hisense Unveils AI-Powered Future of Displays and Smart Living at CES 2025
Hisense, a global leader in consumer electronics and home appliances, showcased its vision for the future of home entertainment and smart living at CES 2025. The company unveiled groundbreaking advancements in display technology, headlined by a new TriChroma LED TV and a stunning 136-inch MicroLED display, alongside its expanding ecosystem of AI-powered smart home solutions.
Fresh off a successful 2024, where Hisense solidified its dominance in the 100-inch and above TV market (capturing a remarkable 63.4% of global shipments in Q3) and secured a strong position in the high-end TV segment (24% global market share in Q3, ranking second), the company is doubling down on innovation.
AI at the Core of Innovation:
Hisense is placing artificial intelligence at the center of its strategy, aiming to create more intuitive and impactful technology. The company’s proprietary Hi-View AI Engine is a key driver, powering real-time optimizations for both picture and sound quality on its displays. This AI integration extends beyond entertainment, with Hisense developing smart home appliances that offer personalized experiences, such as recipe suggestions and seamless integration with smart home ecosystems.
Revolutionizing the Viewing Experience:
Hisense is pushing the boundaries of display technology with two key innovations:
- New TriChroma LED TV with RGB Local Dimming: This new technology utilizes independent Red, Green, and Blue LED chips, promising unmatched brightness, contrast, and color precision. With the ability to achieve up to 97% of the BT.2020 color space, this new display technology sets a new standard for color accuracy and vibrancy.
- Massive 136-inch MicroLED Display: For those seeking the ultimate cinematic experience at home, Hisense unveiled a breathtaking 136-inch MicroLED display. This display boasts self-emissive pixel-level precision, delivering up to 10,000 nits of brightness for incredibly vivid and lifelike visuals. Hisense believes this innovation sets the stage for the next decade of display advancements.
Strengthening Global Presence Through Partnerships:
Hisense continues to prioritize strategic partnerships as a key driver of its global growth. The company reaffirmed its commitment to sports fans through its ongoing partnership with FIFA, highlighted by its sponsorship of the FIFA Club World Cup 2025™. In conjunction with FIFA, Hisense announced its first global brand campaign for the tournament, themed “Own the Moment,” encouraging fans to fully embrace life’s experiences. Hisense will be the first brand to display the FIFA Club World Cup 2025™ Trophy at its CES booth on January 7, 2025.
A Vision for a Smarter Future:
From its advancements in display technology to its focus on AI-powered appliances and smart home solutions, Hisense is demonstrating a clear commitment to innovation that enhances everyday life. The company’s presence at CES 2025 reinforces its position as a leader in the global consumer electronics market.
Attendees at CES 2025 can experience Hisense’s latest innovations firsthand from January 7–10 at the Las Vegas Convention Center (LVCC), Central Hall—Booth 16625. For more information, visit the Hisense global website.
