Hitachi Upgrade for Life Campaign Introduces New Consumer Tech

Hitachi is on a mission to make daily life better and more meaningful with the announce of “Upgrade for Life” campaign. What comes with the campaign is the announcement of a brand new series of user-friendly designs and advanced eco-conscious technologies aimed at enhancing consumer’s everyday life.

R-W720P7M Big French Glass Series Refrigerator

The new Big French Refridgerator delivers powerful refrigeration at the same time, with exceptional energy saving capabilities. The powerful inverter compressor apart from providing strong cooling air, but at significantly lower power consumption thanks to the newly developed dual sensing control. It has Dual Fan Cooling feature where there are individual fans for both freezer and refrigerator compartments.

The Fresh Select compartment allows you to adjust the temperature within to ensure your vegetables, dairy and meat products are stored at their respective optimum temperatures, prolonging their freshness. Choose between Vegetable Mode and Dairy/Meat Mode, and with the latter, you can defrost your frozen food and quickly cool your drinks. For your daily salad fix, the Big, Moisture-Guard Vegetable Compartment can store all your good greens in bulk. Here, your vegetables are provided with optimum high humidity to ensure enough moisture is retained to keep them fresh. The Moisture-Guard feature ensures indirect cooling and humidity up to approximately 92%. To maximize the storage for all your vegetables, you can pair it with the Fresh Select compartment and choose the Vegetable Mode.

The tank type water dispenser allows you to enjoy cold water anytime at home. The tempered glass shelves are scratch-proof, heat-resistant and can hold up to 100KG of storage. The New Big French Refrigerator comes with Touch Screen Controller on the flat glass panel that gives you the flexibility to change the settings with a simple touch.

Hitachi is offering a 10 years compressor warranty on all its refrigerators.

SF-240XWV Ultra-Stream Wash Series Washing Machine

The new Ultra-Stream Wash Series washing machines have large blades on the surface of the pulsator produces tough water circulation and mixes the laundry ensuring detergent-rich water penetrates the fabric.

Wash up to 24KG worth of laundry, especially large and thick items such as curtains or sofa covers in the comfort of your home. In addition to the larger capacity, the Powered Inverter feature has a better control over the tub and pulsator rotation, adjusting according to the small or large loads for optimum energy-saving operation.

The 3-Step Eco Sensor detects in three steps the most optimum setting of washing conditions by determining the laundry amount and fabric type. The result is precise sensing to ensure that there is no wasted time, electricity and water. It also features the Smart Wash Program, Water Power Control, Shower Plus, Memory Options, Tangle-Free Finish mode and another 12 Water Level Selector for all your laundry needs.

The Ultra Stream Wash Washing Machine is additionally equipped with the Auto Self Clean technology that effectively reduces mould and bacteria by 99%. This series is endorsed by the Allergy UK Seal of Approval in recognition of its proven ability to effectively reduce or remove allergens.

Hitachi confidently offers the 10 years motor warranty for this washing machine series.

RAS-VX13CJ Premium Inverter Scene Camera Air Conditioner

The new Hitachi Premium Inverter Scene Camera Air Conditioner series introduces Frost Wash Mode that helps the air conditioner to clean itself from dust. It freezes the heat exchanger within the air conditioner casing and then melts the frost at once to wash away the dust accumulated inside. With Stainless Clean System, both water and air pathways are kept hygienic with antibacterial stainless steel.

The Thermo and Image Cameras, or better known as the Scene Camera Twin intelligently “sees” the locations of people and their level of activity and even considers sunny areas. It then adjusts the airflow and temperature to match even the slightest increase or drop in room temperature for just the right level of comfort. Air Sleep Feel also watches your sleep condition throughout the night and automatically adjusts the temperature and humidity to the optimum level for the different stages of sleep.

The Vector DC Inverter offers top-class cooling capacity and reliable operation even under unstable power conditions. It monitors compressor behaviour and current flow conditions while adjusting compressor rotation speed at all times. This system is capable of cutting energy consumption by up to 62% compared to non-inverter models and can achieve cooling capacity up to 14,330 BTU/h.

With every purchase of air conditioners under this series, Hitachi is offering 10 years compressor warranty.

CV-SE22V Multi-Nozzle Cyclone Series Vacuum Cleaner

The Multi-Nozzle Cyclone Series Vacuum Cleaners conveniently features Multiple Cleaning Nozzle enabling you to clean any part of your home with ease. It comes with a range of convenient nozzles such as the 2-Step Rug or Floor Nozzle, Multi-Angle Nozzle and Crevice Nozzle to pick up more dust in the most hidden areas of your home.

Hitachi’s cyclonic type vacuum cleaner generates High Power Cyclone with its 2200W motor that creates a strong airflow to suck up the finest dust efficiently. Dust collected are compressed by the Dust & Air Centrifugal Separation System and allows you to easily dispose of with a one-touch operation. You can even dismantle the Washable Dust Case and wash all the parts separately with water to keep them clean.

Most importantly, this series has the cutting edge Nano Titanium filter and HEPA (H13) Filter for a powerful anti-bacterial and deodorizing effect that will catch and resolve odours for a cleaner home. Rest in the comfort of your home knowing that the air you breathe is much cleaner and with the purchase of a unit of the Multi-Nozzle Cyclone Series Vacuum Cleaners, Hitachi is offering a 1-year warranty for the motor.

RZ-JHE18Y Induction Heating with Inverter Rice Cooker

The Hitachi Induction Heating (IH) with Inverter Rice Cooker utilizes Japan’s most advanced heating technology to produce magnetic forces that generates heat in the pot itself to yield delicious fluffy rice with just the right texture. Thanks to the Japan-made 3.6mm Thick Iron Pot, heat is transmitted uniformly to cook rice evenly while the ability to choose from the different Rice Modes will further ensure the best results for the type of rice that you are cooking.

Cook your favourite dishes with the Easy to Use display panel and the Auto Recipe Mode as both functions allow you to choose from 40 recipes ranging from Thai, Vietnamese, Malay-Chinese and Japanese cuisines included in the water-resistant cookbook that comes with it. The IH Inverter Rice Cooker is also eco-friendly as its combination of Hitachi’s induction and inverter technology enables rapid cooking while reducing energy use.

Available in Brown Gold colour with 15 Cooking Modes that include the Steam and Slow Cook Mode, you may find yourself cooking gourmet dishes more often for the family.

Hitachi is offering a one-year general warranty, two years heating element warranty and three years inner pot warranty for all its Rice Cooker products.