In view of growth potential in delivery services, McDonald’s Malaysia expands McDelivery network to 310 delivery points by year-end and 90% of restaurants to be enabled with McDelivery services by 2025.

McDelivery Expansion

The expansion is a result of McDonald’s understanding the current shifting consumer trends and changes in the business landscape that has created an opportunity to deliver their favourite McDonald’s meals, desserts or McCafe drinks by leveraging on e-commerce.

With the expansion of the McDelivery network and collaboration with foodpanda, McDonald’s expects a significant increase in revenue contribution from McDelivery as it becomes a rapidly growing business channel for the company. For the period between January to June of 2018,  McDelivery has already recorded a growth rate of 80% compared against the same period last year.

The new McDonald’s mobile app, which is available for download from both the Apple App Store and Google Play Store, is more than just an app for placing an order. Other interesting features include daily exclusive offers and promotions for customers, booking function for birthday parties, restaurant locator, job application function, latest news and information from McDonald’s, as well as a customer feedback function.

Not only that, McDonald’s customers will also be offered personalised promotions on the app based on historical purchases and demographics to ensure they receive the most relevant offers specially for them. New functions on this app prove that it was designed to be a “one-stop centre” to make it convenient for today’s customers who are always on-the-go.

In addition to this, loyal McDonald’s fans can rejoice as McDelivery is now available 24 hours a day. Melati Abdul Hai, McDonald’s Malaysia vice president/chief marketing officer and said the expansion of McDelivery was a result of the increase in demand, largely owing to a shift in consumer behaviour and lifestyle as well as a change in the ever-evolving business landscape.

The strategic partnership with foodpanda will extend even farther the reach of McDelivery to McDonald’s customers nationwide, penetrating new areas through foodpanda’s vast delivery network. Melati further explained that as foodpanda’s largest partner, McDonald’s is excited to be able to
leverage the extensive network that foodpanda has built to reach even more customers in Malaysia.

As food aggregators are becoming more relevant, McDonald’s is setting their sights on more collaborations with third party operators in the future.