NVIDIA's 2023 ROAP iCafe Discovery Program in China aims to morph internet cafes into modern entertainment center

NVIDIA’s latest community initiative has concluded in the form of the 2023 ROAP iCafe Discovery Program. Let’s walk through what it is about.

Created to strengthen the connection of gaming culture in China with ROAP (Rest of Asia-Pacific), this particular round was aimed to promote iCafes in China mainly due to the rise of the eSports scene in the APAC region plus the increased demand in gaming needs of both hardware and software during the COVID-19 period.

As such, long gone are the days of cheap machines hosted within run-down shop lots with a bunch of adults chain-smoking while playing their favorite MMORPG.

Instead, these new iCafes are mostly eSports ready to tackle the needs of professional teams performing scrims or mini-tournaments hosted by the community. They also are designed to look like a real hotel for the best comfort and gaming experience.

In terms of gaming, NVIDIA’s GeForce RTX GPUs have all the techs gamers need – DLSS helps with both visual quality and frame rate improvement for the single-player triple-A title enjoyer while Reflex provides an edge in latency and responsiveness targeted towards competitive eSports titles where millisecond of different can dictate whose winning and whose losing.

If you want the entire conference to be summarized, here are 4 easy takeaways.

Evolve Beyond Traditional iCafes – Not only it is about digital games but other entertainment options are available like pool tables, gyms, cafes
Promote the Latest Games – Offer the latest games for those who have not yet own their personal copy
Offer the Best Gameplay Experience – Run desired games with the best settings possible through RTX-powered machines
Host Social Activities – Transform iCafes to be the center of social gathering, building community in the process

Now for some pictures of featured iCafes that you may take a look at and add to your list of “To Visit” in the future.