Pizza Hut launches the Malaysia’s First Digital Concept Store
3 min read
Pizza Hut Malaysia is stepping up their digital transformation. Today, the pizza company is launching their newly refurbished digital concept store in Sunway Pyramid as well as a new mobile app.
Transforming Digital Dining & Ordering Experience
As an initiative in the digital transformation, Pizza Hut is aiming to provide Easy and Better quality of the pizza ordering experience to the customers. From the ordering and queue management digital panels outside the store to the greeting robots, the store is innately digital in nature.
The new Digital Concept Store is located at Sunway Pyramid LG2, Blue Atrium.
Digital Take Away Kiosks
The new store is Pizza Hut’s first in Asia Pacific to feature Digital Take Away Kiosks. The kiosks allow customers to make orders and pay more quickly. This is to increase the efficiency and reduce wait times to place an order. Customers can pay either at the kiosk using the credit/debit card or at the cashier’s counter.
Augmented Reality Menu
Part of the digital transformation includes the implementation of the Augmented Reality (AR) menu. It converts the boring paper menu into something vivid and lively. After the order has been made, the digital experience also allows users to be engaged in entertaining and interactive games while waiting for their freshly baked pizzas.
Convenience at your fingertips
For customers who wanted to enjoy their pizzas at the comfort of their couch, Pizza Hut has recently revamped their website earlier this May. The improved navigation, ordering and tracking mechanism has successfully increased the website traffic by 107% and at the same time increased the online sales transactions by 31%.
Apart from the website makeover, today Pizza Hut is officially launching its mobile app with the objective of making the pizza ordering process easier and more rewarding.
The app remembers customers’ last order and preferences such as delivery details, making the ordering process as simple as a click. Delivery status monitoring also makes it easier for customers to trace how soon their pizzas will arrive.
Pizza Hut: You Download, We Belanja!
In order to celebrate the launching of their new app, Pizza Hut will be giving away 35,000 pizzas through their new promotion – “You Download, We Belanja!”. Customers just need to download the Pizza Hut mobile app, order a regular pizza and they will get another regular pizza for free. While stocks last until 30th October.
