[CES 2024] Samsung unveils new AI Neo QLED, MICRO LED OLED, and Lifestyle display lineups
Samsung has revealed its newest QLED, MICRO LED, OLED, and Lifestyle display lineups for CES 2024, introducing a next-gen AI processor that marks the onset of the AI screen era. The lineup prioritizes enhanced picture and sound quality, along with AI-powered features secured by Samsung Knox.
Samsung’s latest Neo QLED 8K stands out with the introduction of the NQ8 AI Gen3 processor, equipped with a neural processing unit (NPU) twice as fast as its predecessor. Plus, the increased neural networks from 64 to 512 contribute to displaying on-screen content in exceptional detail, providing unprecedented performance upgrades.
The Neo QLED lineup also introduces various features to enhance picture quality and design, which includes the 8K AI Upscaling Pro for improved resolution, AI Motion Enhancer Pro to address issues in sports content, Real Depth Enhancer Pro for detailed fast-moving scenes, and the Infinity Air Design with a slim 12.9mm depth, offering an immersive viewing experience.
Complementing the outstanding picture quality is the audio, highlighted by the 2024 Q-Symphony, enabling synchronized audio across multiple wireless speakers, and the Active Voice Amplifier Pro, utilizing AI to enhance dialogue and voices for a clear and enjoyable viewing experience at any volume.
Not only that, the brand’s 2024 TV lineups offers enhanced connectivity and innovations. The introduction of Samsung Daily+ consolidates various services into a single interface, simplifying users’ lives with features like personal training, telehealth, video calls, and remote PC solutions.
In addition, they feature enhanced accessibility offerings like Audio Subtitle for real-time voice-guided embedded subtitles, Remote for Barrier Free app designed for users with disabilities, and Relumino Together Mode, allowing those with low vision to enjoy content with dynamically outlined on-screen elements and rebalanced colors.
With the new transparent MICRO LED, the brand showcases limitless screen possibilities. Resembling a piece of transparent glass, this screen features a minuscule MICRO LED chip and a precision manufacturing process, eliminating seams and light refraction for a clear, unobstructed picture.
The modular design of MICRO LED allows users to personalize the screen’s shape, size, and ratio, making it suitable for various applications in homes and B2B environments. Leveraging Samsung’s semiconductor expertise, this technology deposits LED chip operation circuits directly onto the glass, mitigating brightness loss seen in conventional displays.
On top of that, the newly introduced OLED Glare Free technology ensures color accuracy preservation, reduces reflections, and maintains image sharpness for an immersive viewing experience. This technology features an OLED-optimized, low-reflection coating that effectively overcomes the trade-off between gloss and reflection, thanks to a new, specialized hard-coating layer and surface coating pattern.
Samsung also expanded its lifestyle lineup, including The Frame, The Serif, and The Terrace, with new products to reaffirm its commitment to providing screens for everyone. These additions offer enhanced customization and personalization. The Frame, already a best-seller, now features over 2,500 artworks from the Art Store, introducing a new art streaming feature.
The Premiere 8K Projector, the world’s first with wireless connectivity, eliminates cables and includes features like premium home audio and cloud gaming. The Freestyle 2nd Gen portable projector introduces Smart Edge Blending for the seamless merging of projections from two devices, creating a large screen with no manual adjustment needed.
