Samsung Galaxy Land @ The Exchange TRX puts the Galaxy S25 series’ AI capabilities live for public demonstration
Samsung Malaysia has kicked off its Galaxy Land expo at The Exchange TRX, specifically located at the Raintree Plaza just outside the Balenciaga store.
The expo features three interactive zones, each showcasing different AI capabilities of the Galaxy S25 series, highlighting both newly introduced features and enhancements to existing ones. Attendees receive a stamp card to track their progress throughout the tour, with a small gift awaiting those who complete all zones.
One highlight is the Now Bar, powered by One UI 7. Positioned at the bottom of the screen, it offers quick access to AI functions directly from the lock screen. The dynamic bar displays live notifications, music controls, routines, and more. Within it is the Now Brief sub-feature, which presents customizable brief cards to help users stay organized, offering reminders and task summaries.
Samsung Malaysia also partnered with Paris Baguette to offer attendees free pastries while demonstrating the capabilities of Gemini. Using voice commands, the crew showcased Gemini’s ability to research and summarize information about the bakery.
The central zone focuses on smart AI recognition, enhancing both the camera and microphone functionalities. The crew demonstrated a music identification feature similar to Shazam, where the Galaxy S25 listens to ambient music and identifies it via Google Search. The Circle to Search feature was also showcased, allowing users to launch the camera app, hold the Home button, and circle an object to receive instant information and summaries.
Additionally, the translation function was demonstrated using a similar method, enabling real-time AI-powered language translation.
The final zone emphasizes productivity, with demonstrations of features like Note Assist, which can generate new text or refine and summarize existing content, and Sketch-to-Image, which transforms simple sketches into artwork within seconds.
Attendees could also request specific demonstrations of features they had heard about but had not experienced firsthand. Upon completing the tour, participants could redeem their fully stamped cards for one of two available keychains.
The opening night concluded with live performances by Uriah See, delivering a violin and vocal solo, the rising band Dukes, and the DOLLA trio, known for their energetic dance routines and vocals.
While the performances were exclusive to the first day, the Galaxy Land expo runs until March 2, offering visitors another week to explore the AI-driven features of the Galaxy S25 series.
