Sony unveils the new 2023 BRAVIA XR TV lineup to further power up consumers’ home cinema experience

Sony has announced its 2023 BRAVIA XR TV series which is available in four new models: X95L Mini LED, X90L Full Array LED, and A80L OLED to deliver the ultimate home entertainment experience for movie watching, gaming, and more.

The new 2023 BRAVIA XR TVs are equipped with an upgraded Cognitive Processor XR that enables better backlight control for increased local dimming zones and brightness and decreased blooming, alongside the latest XR Clear Image on certain models to improve clarity and noise reduction.

On top of that, all of them have Acoustic Center Sync included to help users synchronize the TVs’ audio system with the center channel of a compatible Sony soundbar. Also, the X95L incorporates Acoustic Multi-Audio+ through frame tweeters to match the sound to the image on the screen, whilst the A80L models feature Acoustic Surface Audio+ via actuators that vibrate to produce sound from the entire screen.

Furthermore. the 2023 BRAVIA XR TVs TVs pack Auto HDR Tone Mapping and Auto Genre Picture Mode to improve picture quality while users are gaming or streaming.

There’s also a very user-friendly Game Menu where gamers can tweak the settings to their tastes, including quickly turning on or off VRR or Motion Blur Reduction.

Availability

While there is no official pricing information from Sony yet, the 2023 BRAVIA XR TV lineup will be available in Malaysia sometime in this month.

Kindly refer to the link below for more details on the 2023 BRAVIA XR TV lineup:

https://www.sony.com.my/bravia