Sony Malaysia announces two new television under the Sony MASTER-series, offering unprecedented picture quality with the next generation Picture Processor X1 Ultimate. The new A9F and Z9F will take on Sony’s goal to create television capable of displaying images that faithfully convey the creators’ full intent.

The A9F Master Series television will be available in Malaysia from September 2018; while Z9F Master Series television will NOT be available in Malaysia.

Sony MASTER-series

Both the A9F and Z9F MASTER Series models come equipped with a newly developed, next-generation Picture Processor X1 Ultimate. This processor plays a vital role in delivering the faithful picture in the MASTER Series. The X1 Ultimate Picture Processor can intelligently detect and analyze each object in the picture through Sony’s new Object-based Super Resolution for exceptional accuracy and detail. Also, the Object-based HDR remaster has been notably updated and now allows each object to be remastered individually for better depth, accurate texture and all-in-all more realistic picture.

Sony has historically been working with professionals, together with Sony Pictures Entertainment from making of a picture mode which meets the film creators’ criteria in 2000 to the recent standardization of HDR and bringing them into movie creation. For MASTER series, in conjunction with Netflix, Sony is now introducing “Netflix Calibrated Mode.” This unique feature was specially developed to mirror the same picture quality as a studio evaluation master for television in order to preserve the artists’ creative vision and intent.

By accessing one simple menu setting, Netflix Calibrated Mode faithfully reproduces the visuals that help bring a story to life, and entertainment enthusiasts can now enjoy this experience when watching their favorite TV series, films, documentaries and more on Netflix. Also, the MASTER Series is ready 1 for CalMAN, the industry-leading display calibration software from Portrait Displays. CalMAN is widely used by professionals as a tool to ensure quality control of the strict requirements demanded by content creators in broadcast, production, and post-production. CalMAN eliminates the struggle of maintaining the picture quality throughout the life of the TV.

MASTER-series A9F (65″ and 55″) 4K HDR OLED TV

• OLED as the display device with Pixel Contrast Booster. 8 million self-illuminating pixels and Sony-original panel controller for OLED bring a significantly enriched visual experience with unprecedented black, authentic colour, and a wide viewing angle.
• Picture Processor X1 Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing.
• Acoustic Surface Audio+ creates a rich sound field delivered from three actuators and two subwoofers facing sideways, that greatly enhances the viewing experience.
• Netflix Calibrated Mode that brings the creators’ vision directly to the TV.
• Supports CalMAN’s professional-grade calibration.
• Vibrant, expanded colour with TRILUMINOS Display, further enhanced for color accuracy.
• Android TV 8.0 Oreo Operating System including Android TV with Hands-free Voice Search to find what you want quickly, simply by talking to the TV via built-in microphones. Ask it to help you play TV shows, movies, and more.
• Minimalism styled with softness: the screen is a single slate with only a stand in the back to hold it up.

MASTER-series Z9F (75″ and 65″) 4K HDR LCD TV

• Picture Processor X1 Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing.
• X-Wide Angle which minimizes the colour change when seen from the side. View faithful shades and hue from wherever you watch the TV.
• Full-array LED Backlight for ultra-high contrast.
• X-Motion Clarity keeps fast action clear and smooth. Moving images are precisely controlled to minimize blur. Even during fast-moving scenes, pictures stay true with no loss in brightness.
• Netflix Calibrated Mode that brings the creators’ vision directly to the TV.
• Supports CalMAN’s professional-grade calibration.
• Includes X-tended Dynamic Range PRO to produce better contrast by precisely balancing the light output across the screen, dimming some areas and boosting others. It reveals a brightness range three times that of a conventional LED-backlight TV, and it enhances any source to near HDR quality with a wider range of brightness.
• Vibrant, expanded colour with TRILUMINOS Display, further enhanced for colour accuracy.
• Android TV 8.0 Oreo Operating System including Android TV with Hands-free Voice Search to find what you want quickly, simply by talking to the TV via built-in microphones. Ask it to help you play TV shows, movies, and more.
• Clean cable management for the tabletop mount.